Well it's good that you have come to a decision. However, how exactly were you trying to get the best PQ on the TV sets at the showroom. Now don't tell me you took calibration settings off the internet and tried it on both LG and Sony TVs because I will crack up after hearing that ;p
But here's the thing. Maybe its just happened with me but most of the Sony TVs I have seen in multi-retailer and dealer showrooms are somewhat jacked up in PQ settings with brighter colors so that the preference is drawn towards them. I messed around with LG, Sammy, Sony and a brand by the name of ReConnect and trust me, the difference in PQ was negligible. And that would exactly be the case for a 32" screen. And I think the reason behind this tactic is the relatively higher cost of Sony TVs as compared to other brands.
P.S. Not being critical here. Just giving my point of view.
its oki

my bravia ex60 will come on sunday
well we manually tried to calibrate lg to match sonys pq .......... i dont hate lg at all ^_^ but it really cldnt match pq n no i changed settings of both tvs bravia n lg so it wasnt like croma tried to sell me by changing color depth plus i did changes in it in 2-3 shops 1 local one croma and one at sony shop
i personally like lgs 3d tech against active one of sony or samsung
but PQ is imp as at 32" is not best screen for 3d so sony

about sony cant play mkv or sm other format i am already hosting dlna server on my 24x7 online pc which can transcode mkvs to mp4 or avi
but its not fully tested yet
will post pics later
thanks all of you again for advice and sorry for not choosing LG