AMD Fusion: How It Started, Where It’s Going, And What It Means

"At the end of the day, we’re not maniacally focused on beating a single company," says AMD’s Joe Macri. "We’re maniacally focused on up-leveling the experience of all consumers. By doing that, many of our competition will fall out. They’ll not have the IP, or they’ll have only some of the IP. Or maybe they’ll be forced to merge, which is a very difficult thing. Intel is a wildcard. No doubt about it, they’re a very capable company and a great bunch of folks. But when you’re the incumbent, it’s much more difficult to embrace change. You only want to embrace unavoidable change because everything else costs money. So we gotta see how they pull their triggers. But I’d hate to be in their position. You don’t know how many people I interview from Intel specifically because their research doesn’t get utilized, because a VP says, 'Hey, that’s just going to cost us money. Maybe we’ll utilize your research somewhere over the next ten years.' That kills an engineer.”

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