BBM for Android and iOS

Any BBM user here ?

Something new for the Android and iOS users, Blackberry the premium player in the Smartphone industry has wrapped off the covers from it’s latest plans which confirms that Blackberry will open up it’s free Blackberry Messenger service to Apple iPhone and Android based smartphone users.
BBM Messenger

From the Sources, we came to know that this step has been initiated by the Canadian handset maker in the vision to rehabilitate it’s brand. It is a proprietary Internet-based instant messenger and video telephony application included on BlackBerry devices that allows messaging and video calls between BlackBerry users. As per the market statistics, from the past year there is a huge increment recorded in the list of Apple iOS and Android users. Mostly all the android or apple iOS users make the use of Whats App applications in passing messages or transfer you personalized videos.

source

Now what will happy .. will people will throw away there BlackBerry because they were using it only for the sack of BBM as now on their new Android or IOS they can use BBM without actually using BlackBerry phone.. ?

OR

BlackBerry will get some benefit from it ?

Theres already a thread on this

*www.thinkdigit.com/forum/showthread.php?t=173821