Blackwell Briggs, Nokia & Conspiracy for good. What is happening? Can anyone explain?

Recently saw this letter on thepiratebay.com. Digging deeper into the comments (and further), some weird things came to my notice which I am not understanding.
*static.thepiratebay.org/legal/bwb_mail_resp.txt


Can anyone explain what is actually happening? What's all these hype about ?

The Nokia – Blackwell Briggs – Conspiracy For Good – Crap Viral Campaign