Well, by no means is the design a primary factor in buying a television, but I would say that for some, it does play a small part. Think of it this way: why do people buy certain furniture? Well, the primary reason would be for the utility. You buy a sofa based on how comfortable it is, and a table based on where you'll be placing it. But a secondary reason for a lot of furniture purchases is for the design. Beautiful furniture definitely sets the mood of a living room, and makes you eager to get back home from work! Likewise, LG put a lot of thought into the design of the TV because, well, it feels nice to have pretty things in your house! Like I said, however, the design of the TV in no way affects the picture quality, and therefore, should not be a primary deciding factor when purchasing one, but if everything is the same to begin with, you might as well make the prettier choice!
LG WRman Sherlock, out!