Dude, that's rude! Samsung puts up live installations to belittle Apple Maps in Australia

Samsung would never miss a chance to take advantage of an Apple slip, and two beat up vehicles in Australian cities it made an exhibition of prove it. Remember the Australian police warning not to use Apple Maps to get around arid national park territories in the middle of nowhere, as you might end up, well, in the middle of nowhere?

Not that anyone should rely on anything but a pro GPS unit if they intend to get near the Australian Outback, but the news that local police called Apple's (mis)directions "potentially life-threatening" circled the globe, and Cupertino issued a quick patch for the road that actually leads to the dusty city of Mildura.

Samsung's Aussie PR unit immediately caught on to the slip, and set up two city installations to take advantage. The Southern Cross Station in Melbourne saw a loaded VW hippy van, and the Australia Square in Sydney hosted one dirty Nissan Patrol 4WD.

The sign next to them? "Oops, should have got a Samsung Galaxy S III. Get Navigation you can trust," alluding to the Navigon GPS app that comes preinstalled on Galaxy S III units sold Down Under. The cars will stay up until Friday, so for anyone in Melbourne or Sydney, you can take a trip down to check them out and chat with the pretty Samsung reps in the picture.

Samsung's no stranger to high school provocation when it comes to its archcompetitor Apple, as many an iSheep or Super Bowl stunts could affirm, yet the mobile phone industry would be much more boring without the Apple-Samsung kerfuffle, that's for sure.

Link

and now this is so unprofessional (kinda) !!

If it were anyone but Apple that are the targets of this, I'd have felt it was a bit unprofessional.

R

That's a funny sort of marketing. I had a good laugh

its against apple...everything is allowed...bring it on

Well played Samsung.

:clap2:

Sammy did a Whammy... ! go go go

Apple fans see it as a cheap shot. Whereas Sammy fans see it as a comeback. In the end no one really wins.

Three cheers to samsung :cheers:

BTW They should do it in US too!

sumonpathak said:
its against apple...everything is allowed...bring it on

R

Abhishek Nama said:
Apple fans see it as a cheap shot. Whereas Sammy fans see it as a comeback. In the end no one really wins.

Neutral 'fans' have a good laugh altogether

Anyway, Samsung is trying hard to capture any opportunity available to take on Apple despite having a higher market share. It's just... fun to see how hard Samsung is trying to take Apple fans out of the aura created by Apple.

I don't know who is unprofessional or who's not, but I love a good show. Nice move by Samsung BTW.

For one, Samsung is doing everything in its power to get back at Apple for the $1 billion slap on its face. I am sure that Samsung had no quarrel with Apple before that lawsuit and Apple had to mess it up.

Well, this is war....and there's gotta be collateral damage.

F**k Apple

Hahahahahaha, lemme laugh first......
Unprofessional? Patenting round corners on a rectangle is unprofessional, this is opportunistic marketing, well done.

tkin said:
Hahahahahaha, lemme laugh first......
Unprofessional? Patenting round corners on a rectangle is unprofessional, this is opportunistic marketing, well done.

Lmao Don't consider me as @pple fan

, am Droid supporter lol. If apple can be act so cheap that doesn't mean the competitor must do it that way!

pratyush997 said:
Lmao Don't consider me as @pple fan , am Droid supporter lol. If apple can be act so cheap that doesn't mean the competitor must do it that way!

Eye for an eye (doesn't make the world go blind)

tkin said:
Eye for an eye (doesn't make the world go blind)

BTW Sammy should appoint some awesome Designers like Nokia(N9) and HTC(One X) got!!

pratyush997 said:
BTW Sammy should appoint some awesome Designers like Nokia(N9) and HTC(One X) got!!

Trudat.

They did it in a cute way... once again for apple :facepalm:

Good deed done by Sammy.

Now, i feel SORRY for embarassed Apple.
As someone said above, its an OPPORTUNISTIC (or OPTIMISTIC) Marketing!

Dude
That's Rude

How poetic!