Google paid $3.1 billion in hard cash for DoubleClick in a deal that could transform online advertising. At the very least, Google gets an entry into the display ad market–one of its weaknesses relative to rivals such as Yahoo.
Now the dealing is done (see story, Dan Farber, Donna Bogatin, Techmeme, Google statement), it's time for the fallout. It's going to be an interesting year (Google expects to close the DoubleClick purchase before year end).
Here's a look at just a few of the moving parts left in the Google-DoubleClick wake:
Source
Now the dealing is done (see story, Dan Farber, Donna Bogatin, Techmeme, Google statement), it's time for the fallout. It's going to be an interesting year (Google expects to close the DoubleClick purchase before year end).
Here's a look at just a few of the moving parts left in the Google-DoubleClick wake:
Source
