World's top search engine beats out Microsoft and others in bidding.
Search engine leader Google has announced it will buy top digital marketing services firm DoubleClick for $3.1 billion from private equity firm Hellman & Friedman, which bought DoubleClick for $1.1 billion in 2005. The deal, Google’s largest to date, will likely help boost Google’s presence in the area of Internet display advertising, not that it doesn’t already dominate the market. DoubleClick specializes on placing and serving banners and other display ads on prominent Web sites.
*money.cnn.com/2007/04/13/technology/google_doubleclick/index.htm?cnn=yes
u may hav noticed that several anti-spys identify doubleclicks as spyware cookies
Search engine leader Google has announced it will buy top digital marketing services firm DoubleClick for $3.1 billion from private equity firm Hellman & Friedman, which bought DoubleClick for $1.1 billion in 2005. The deal, Google’s largest to date, will likely help boost Google’s presence in the area of Internet display advertising, not that it doesn’t already dominate the market. DoubleClick specializes on placing and serving banners and other display ads on prominent Web sites.
*money.cnn.com/2007/04/13/technology/google_doubleclick/index.htm?cnn=yes
u may hav noticed that several anti-spys identify doubleclicks as spyware cookies
