[HELP] Is this PS3 Cable faulty?

Ok, Here's a PS3 A/V cable I got.
*img804.imageshack.us/img804/2668/avcable.jpg

When I connect the PS3 and turn on,it goes green for 5 seconds and then red lights flashing. Nothing comes on display. So the problem is with this cable? Are those pins broken or is it like that in your consoles?