HTC one is priced fine just Sony undercut every manufacture pricing Xperia Z at only 35k.
I know Z10 will cost 40k+ but never expected Sony to price their flagship so low.
Couple of reasons
1. There is VERY strong demand for the Z. Sony had to ramp up production to meet excess demand, they are now shipping half a million more than what was Internal Sony target for Z in Q1.
Z is the No.1 selling smartphone currently in Japan, UK, France, Singapore and few other countries. Total no of Z shipped in Q1 is equal to Blackberry Z10 and HTC One entire calendar year 2013 estimate.
So there is no need for Sony to price it high looking for profits as they will get ample profits even if priced low due to the high demand
2. There is another phone coming later in the year that will be priced at par with Htc One, Galaxy S4 etc, but again it would be tremendous VFM as it will be much superior to GS4 and HTC One (Xperia Z too of course)
3. Sony has finally "woken up" and realized that premium pricing in today's day and age = suicide.
I do feel sad for HTC though. HTC One demand is quite low from what I hear and then there are production limitations due to the ultrapixel camera components and the voice coil motor having extremely low yield rate of below 20%. So even if demand picks up, HTC will manage to produce only 2.4 million One for calendar year 2013.
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