SEO hmmm. Aren't these the same guys who run "tech blogs" with content "sourced" from other blogs and post it on forums with high pagerank?
they might post on a forum having a high PR. But every time they create a new thread, they're basically wasting their time w.r.t PR. Cause every time you make a "new" "url", the PR is n/a. So they gain nothing out of it. UNLESS. The admin decides to put it on the homepage or some static page having some really good PR.
Besides, syndication only works with reputed sites like TOI. They still rank for almost all web pages where they put syndicated content.
SEO is just.. it might actually die in 2 years. Seriously. The way things are moving towards social, gone are those days of people doing URL blasts and what not manic things.