Not everyone's a techie out there and initiatives like this one by LG would have a strong swaying force while buying electronics. If anything, their social profile also gets boosted.
Yes I am in agreement with this. It is a kind of approach that immediately appeals to a wider audience both on line as well as offline. It definately gives a boost to the company's overall profile; when a flash mob is organized by them for a cause; like to help a couple in love in this instance. Irrespective of the fact whether it is IT, electronic or Apparel Company. The thing which matters a lot is how you are going to present by your activity; so that you can easily grab the attention of lots of users that help to generate stronger brand awareness and derive traffic to websites and their products. Just check out this demo URL - LG World Record presents Best Flash Mob Proposal in India Ever! - YouTube