Micromax Canvas Fire 4 with Lollipop launched for $113 in India

Micromax has launched Canvas Fire 4 in India for $113 (Rs. 6,999). This fourth iteration of Canvas Fire series runs Android 5.0 Lollipop out of the box.

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Canvas Fire 4 appears to be an iterative run-of-the-mill smartphone with dual front speakers. These speakers are powered by the Cirrus Logic Wolfson WM8918 audio chipset to deliver high quality audio output.

The Canvas Fire 4 runs on an unspecificed quad-core 1.3 GHz mobile processor, 1 GB RAM, 8 GB built-in storage, Wi-Fi, Bluetooth 4.0, GPS, and FM Radio.

It offers 8 megapixel rear camera with dual LED flash and a 2 megapixel front-facing camera. With the Dual SIM support, it can hold one 3G HSPA+ SIM and offers a 2000mAh battery.

Micromax Canvas Fire 4 will be sold in Black and Silver color options.

(Source)

Alright, so MMX now wants to target 'audio enthusiasts' (yes, the quotes are intentional) piggybacking on the recent success (or failure, according to some) of Yu Yureka (how funny that sounds)

BTW, I always wanted to ask this question: Does MMX service really suck that bad ? (None in my family has an MMX)

They should be focusing on Yureka only. :facepalm:

just why would they launch fone in india priced in $s ?

They are just rebranding, if they get device with amoled or Wolfson DAC they make use of it for marketing. They don't concentrate on anything. As far as yureka goes, except CM nothing is special. They cannot advertise on TV that look we have shiny cyanogen ROM, if people see this ad the reaction would be

They are not going to learn.

Til that yu yureka is from the new brand yureka which is backed by micromax