Need Solution for Bookmarking

I know that bookmarking is one of the best technique for promoting website.

But I want to know which one is right either 1 or 2

1. If I'll write "web design company in Mumbai" as a title with my website link and description ( note: here I'm writing everything about my website)

2. If I'll write "web design company in Mumbai" as a title with my website link and original content as a short story news (Note: here content is not related to my website link but related to keyword).