For the last few years Nintendo has been riding high on the runaway success of the Wii console but now that success appears to slowing considerably. Sales and profit at the Japanese games company fell sharply during the first half of its financial year as demand for the console dropped.
Nintendo sold 5.75 million Wii consoles during the April to September period, down 43 percent on the same period a year earlier, it said Thursday. It also cut its full-year sales forecast for the period from April 2009 to March 2010 to 20 million consoles because of the poor results. It had been hoping to sell 26 million.
The sharp drop in Wii sales was attributed to a lack of big-name games, which often produce a bump in sales as they draw new users to a platform. The strong Japanese yen didn't help the company, because it reduced the value of sales and profits made overseas in yen terms. A price cut for the Wii also hit revenue, but helped unit sales.
Source: PC World
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Nintendo sold 5.75 million Wii consoles during the April to September period, down 43 percent on the same period a year earlier, it said Thursday. It also cut its full-year sales forecast for the period from April 2009 to March 2010 to 20 million consoles because of the poor results. It had been hoping to sell 26 million.
The sharp drop in Wii sales was attributed to a lack of big-name games, which often produce a bump in sales as they draw new users to a platform. The strong Japanese yen didn't help the company, because it reduced the value of sales and profits made overseas in yen terms. A price cut for the Wii also hit revenue, but helped unit sales.
Source: PC World
Read On
