Perception often isn't reality.
This week, a number of tech journalists gave glowing reviews of Leopard. They received the software on Mac Book Pro laptops provided by Apple. Nowhere have I seen anyone gripe about conflicts of interest. But when Microsoft's PR agency sent bloggers preloaded Vista notebooks ahead of the operating system's launch, there were ridiculous accusations of attempted bribery. The accusations made it difficult for those receiving the Vista units to say anything positive about the operating system.
Yesterday, I casually spoke (nothing through official channels) with a developer from PlantCML, which provided the reverse-911 system used to warn people in San Diego County to evacuate; wildfires ravaged the county this week. He praised Microsoft, which provided technicians throughout the weekend as PlantCML prepared for impending trouble. It's that kind of behind-the-scene support and service to partners for which Microsoft delivers but doesn't get enough credit.
Contrast Microsoft to Apple, which has a reputation for secrecy and being partner unfriendly. Apple's nearly 200 retail stores compete with loyal dealers and resellers. For years I've heard developers complain about Apple information disclosure; iPhone is the most recent example. Apple's move to Intel processors forced its two largest development partners, Adobe and Microsoft, to switch development tools and do massive recoding to port software.
