Apr 6, 2008 at 8:23 PM
RealNetworks, the digital entertainment services company, and Bharat Sanchar Nigam Limited (BSNL), will provide the first-ever deployment of emoticonSMS services in India for BSNL's 39 million subscribers later this year.
Once a subscriber signs up for the service, emoticonSMS automatically converts his or her SMS text messages into SMS emoticons using keyword recognition technology. Subscribers can choose from 4,000 emoticons in 500 themes, making it simple to create unique and personalized messages for each of their contacts, every time.
"Through its global client roster, Real has clearly demonstrated its ability to serve our customer base with new and cutting edge features," said a senior BSNL official. "Delivering a premium experience to our subscribers has always been our primary goal, and working with Real to deliver emoticonSMS helps us continue providing the latest in personalization services while realizing benefits to our bottom line."
Real's services are currently available through 89 different carriers in 44 countries worldwide, making them available to 800.3 million subscribers. Real offers wireless providers a comprehensive selection of mobile services including Music on Demand, Games, Video, Personalization features (such as Ringtones, RBTs and Multimedia Ringback Services) as well as messaging services.
"emoticonSMS is another value-added service offered by Real that makes traditional SMS more engaging and fun," said Jay Kim, vice president, APAC & Music Business, RealNetworks. "This agreement helps position BSNL as a market leader for value-added services in India."
Source :: *www.Tech2.com
