Sony has roped in actress Katrina Kaif to launch its first made-in-India advertisement campaign for mobile phones next month and join the smartphone marketing war triggered by Apple iPhone.
The Japanese electronics major has more than tripled cellphone marketing budget to 300 crore in 2013-14 besides signing Kaif for two years in a bid to aggressively push its Xperia range to take on the likes of Samsung Galaxy, iPhone, Nokia Lumia and BlackBerry in India's booming smartphone market.
"Next fiscal, we will spend much more on promoting smartphones in India than we would do for Bravia televisions. It will be one of the biggest campaign ever for Sony India," Tadato Kimura, marketing head at Sony India, said. He said the company wants to drive the business at a scale similar to its flagship television business. "Smartphones has been identified as one of the core areas of growth."
*economictimes.indiatimes.com/thumb/msid-18620212,width-310,resizemode-4/katrina-kaif.jpg
Smartphone war: Sony ropes in Katrina Kaif to join mobile ad battle - The Economic Times
The Japanese electronics major has more than tripled cellphone marketing budget to 300 crore in 2013-14 besides signing Kaif for two years in a bid to aggressively push its Xperia range to take on the likes of Samsung Galaxy, iPhone, Nokia Lumia and BlackBerry in India's booming smartphone market.
"Next fiscal, we will spend much more on promoting smartphones in India than we would do for Bravia televisions. It will be one of the biggest campaign ever for Sony India," Tadato Kimura, marketing head at Sony India, said. He said the company wants to drive the business at a scale similar to its flagship television business. "Smartphones has been identified as one of the core areas of growth."
*economictimes.indiatimes.com/thumb/msid-18620212,width-310,resizemode-4/katrina-kaif.jpg
Smartphone war: Sony ropes in Katrina Kaif to join mobile ad battle - The Economic Times
