By Peter Cohen
Apple has posted three new Get a Mac television advertisements to its Web site. The by-now familiar ads all feature actors John Hodgman and Justin Long as the PC and Mac, respectively.
“Choose a Vista” describes some of the confusion that Windows users face by determining which version of Microsoft Vista they need to select; PC has a big game show wheel with each name of Vista on it. He spins the wheel and lands on the “Lose a Turn” area.
In “Genius,” Mac introduces PC to a Mac Genius, and explains that Mac Geniuses are at each Apple retail store to answer questions. PC unsuccessfully tries to stump the Genius, ending with, “On a scale of one to ten how much do I loathe Mac,” then finally admitting that she’s good after she answers “11.”
“Party is Over,” the final spot, shows a party being thrown by a bunch of suit-wearing bespectacled PCs, with a neon sign reading “Vista” in the background. Ostensibly celebrating the release of Vista after five years, PC is crestfallen, saying that the party’s a bust because he’s had to buy a new graphics card and upgrade his memory only to find that some software and peripherals still don’t work.
All of the new ads are available for review on Apple’s Web site at apple.com/getamac/ads, using QuickTime.
Source
My Opinion:
I think this is the longest-running series of ads Apple has ever run. Must be having good results. The Mac guy's people must have gotten an offer they couldn't refuse.
Great to see also that MS has been so cooperative in supplying so much material to make fun of.
Apple has posted three new Get a Mac television advertisements to its Web site. The by-now familiar ads all feature actors John Hodgman and Justin Long as the PC and Mac, respectively.
“Choose a Vista” describes some of the confusion that Windows users face by determining which version of Microsoft Vista they need to select; PC has a big game show wheel with each name of Vista on it. He spins the wheel and lands on the “Lose a Turn” area.
In “Genius,” Mac introduces PC to a Mac Genius, and explains that Mac Geniuses are at each Apple retail store to answer questions. PC unsuccessfully tries to stump the Genius, ending with, “On a scale of one to ten how much do I loathe Mac,” then finally admitting that she’s good after she answers “11.”
“Party is Over,” the final spot, shows a party being thrown by a bunch of suit-wearing bespectacled PCs, with a neon sign reading “Vista” in the background. Ostensibly celebrating the release of Vista after five years, PC is crestfallen, saying that the party’s a bust because he’s had to buy a new graphics card and upgrade his memory only to find that some software and peripherals still don’t work.
All of the new ads are available for review on Apple’s Web site at apple.com/getamac/ads, using QuickTime.
Source
My Opinion:
I think this is the longest-running series of ads Apple has ever run. Must be having good results. The Mac guy's people must have gotten an offer they couldn't refuse.
Great to see also that MS has been so cooperative in supplying so much material to make fun of.
