My experience of renewing subscriptions of print magazines such as Outlook group, Business Standard Motoring (now Motoring) and our own Digit magazine shows that they invariably treat you like a new customer each time although you are just trying to renew the subscription. This inspite of there being a subscription number and your information being already there in their database.
I am too lazy / do not want to do a mistake while entering all the details over and again as they are the same per last year. But still I am made to enter a new form while extending my existing subscription.
Is this simply a ploy to fool the advertisers into thinking that they are getting NEW subscribers?
I am too lazy / do not want to do a mistake while entering all the details over and again as they are the same per last year. But still I am made to enter a new form while extending my existing subscription.
Is this simply a ploy to fool the advertisers into thinking that they are getting NEW subscribers?