There is a big deal when you manage your ads in Google Adwords... Vast panel you know.. You get to manipulate many option to make sure you target the right visitors for you ads..
I dont know what Congress or BJP has done, but one thing is certainly, they are running one simple rule.. If the site visitor has Indian IP then put the ads... Doesnt matter whats the keyword filtering is, weather ever web site it is, and what ever content it has...
They dont allow many things, but still many publisher use it.. till they get a ban.. Google loves it too... They simple allow them (port site owners) to run till they reach USD 100
then only google suspend the account
business trick, Google gets keep the full money
Yeah true, some time we find few USD coming back in our adwords account, but do you really believe google really paying the full amount back
the rate of suspension and refund certainly doesnt match, at-least to me
I do, I had a burned pocket when PPC + Affiliate was on hype, and I invested a good chunk without understanding the basics. Messing with PPC's risky business, if you ask me. I didn't touch PPC for months after that incident. I can safely say I learnt from the mistakes and I'm now pretty good with managing campaigns (though no longer a ppc marketer).
Yes, there's a "Target Audience" option when you set-up the campaign. It allows you target your audience by the IP range (cities, countries etc) (that's what Geo-Track meant), js map makes it far easier for non-technical people.
Of course, there's misuse of everything. The thing is that, as advertiser, you would have a 'faith' that you're not intentionally advertising on porn sites. AdSense team is pretty good at banning.
I feel lucky with the AdSense, been going over four figure and never had any major problem (besides recently they've gone retarded with reporting bugs).
Lastly, BJP or Congress, they've big-as-s budget to keep their campaign running. They won't give a damn if something goes wrong with the set-up, which same could be a disaster for a normal advertiser.
